Vision Statement

We exist to serve athletes, enabling them to exceed their expectations, realize their potential, and achieve their dreams through inspiration, collaboration and leading edge sports science.

Mission Statement

Our mission is to be the world’s leading sports performance company, providing athletes with the opportunity to become champions. To foster an environment in which our staff can affect the domain and become genuinely world class. We believe our team should be exceptionally compensated and have far greater opportunities than are afforded by our peers. We believe in unparalleled standards, and that companies can be profitable without compromising value and quality. We believe all those associated with the Athlete Factory, from athletes, staff and investors, should benefit in an unprecedented fashion.