We exist to serve athletes, enabling them to exceed their expectations, realize their potential, and achieve their dreams through inspiration, collaboration and leading edge sports science.

Testimonials

“Without Paul and the Athlete Factory there is almost definitely no Olympic medal.”

Jan Hudec

Olympian, Skiing

“Athlete Factory Performance Director Paul Balsom’s work and research will revolutionize football in North America.”

Jim Barker

CFL Coach & Manager

“The Athlete Factory helped me rehab when I did not think it was possible.”

Ken Kotyk

Olympian, Bobsleigh

Elite Performance

Our Elite Performance Center caters to competitive athletes at the provincial, varsity, national, international and professional level and those athletes aspiring to reach such levels. We have helped develop professional athletes, world champions, Olympians and Paralympians. 

Our understanding of coordination, how it affects generation and direction of force, and its transference from training tasks to performance is critical in order to optimize results. We have programs for individual athletes and teams, in-season and off-season.

Youth Development

Optimal motor development occurs between the ages of 9 and 12. Most young athletes are not even considering conditioning at that age.

Our Youth Development programs allow us work with young athletes, establishing correct movement patterns, developing a commitment and discipline to conditioning, and ensuring proper strength and stability to minimize and prevent injuries. Seamless transition to our Elite Performance Programs.

Personal Training

Get Strong. Get Healthy. Get Motivated. Have fun!

Our philosophy is that the human body must work as a whole to work its best in the real world. To put this into practise, all our fitness regimes are based on functional exercises that ensure a strong core to support you through your daily life.

Sports Therapy

Our Sports Therapy Clinic is dedicated to the prevention, diagnosis, treatment and rehabilitation of acute and chronic injuries, and to provide the highest level of patient care.

Our goal is to help you recover fully and expedite your safe return to what you love – whether that is high performance sport or activities you enjoy in your leisure time like running, hiking or recreational sports. We welcome all patients from athletes to the general public, including MVA and WCB patients. 

We exist to serve athletes, enabling them to exceed their expectations, realize their potential, and achieve their dreams through inspiration, collaboration and leading edge sports science.

🥧 What better way to burn off from stuffing your face with turkey & pumpkin pies then a smashing ESYS.

Our PC energy system improves an athlete’s ability to produce maximum power & move at full speed while under fatigue⚡️

Book your complimentary today! https://t.co/0PcLdcGPyb

🤔 Do you have joint pain, chronic pain, reduced range of motion, chronic muscle shortening or tightness? Intramuscular Stimulation (IMS) may be very beneficial for you!

Book a Physiotherapy treatment at our Sports Therapy Clinic today in the link below
https://t.co/cpwApMuMst

Congratulations Mac laursen and Performance Coach Kenny in clinching the IKF Intercontinental Light cruiserweight champion title 🙌🏼 ⁠
⁠#afbuilt

"Was able to qualify some new tricks this summer. Thanks you to The Athlete Factory for helping me become stronger for this season! Can’t wait to get back on the slopes with my amazing ski team, Southern Alberta Freestyle Ski Club.
- Jordan Aldana, Competitive freestyle skier⛷️

"The Athlete Factory completely blows these previous programs away. The level of experience and knowledge, paired with their constant supervision and support helped me reach a level in strength training I would not have thought possible."

#afbuilt #golfer

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