Dan has been crazy about sports from a very early age, however his path to becoming a Sr. Strength and Conditioning Coach at The Athlete Factory has been a little unusual. He originally went to the University of East Anglia, completing a Law Degree, and then a MSc in Marketing, during which time he represented his university at soccer for three years.

After spending time at The Athlete Factory in 2011 and seeing the extraordinary results our coaches were gaining with their athletes, he decided he had to become a part of this team. He is now completing his doctorate through the ICAP program on Elite Performance, specifically writing on agility/change of direction, in relation to our expert knowledge on coordination and posture.

Combining the knowledge he continues to gain from all the coaches on our team, with his own passion and drive for best possible results, Dan gives his athletes and clients everything possible to be all they can be.

“You miss 100 percent of the shots you never take.” ~ Wayne Gretzky.