March 2018 – Weekend Warrior or Couch Potato – Why You Need a Performance Coach

March 2018 – Weekend Warrior or Couch Potato – Why You Need a Performance Coach

Most people tend to not think of The Athlete Factory as somewhere they can train. An elite performance center must be just for Olympians, professionals and athletes serious about development. While this is true, I would like to highlight a few reasons why it is also the best place for you to achieve your health, wellness and fitness goals.


I Can’t Train That Hard. This is the most common and possibly dangerous misconception. Performance coaches, and especially our coaches, are trained to observe energy output, early onset of fatigue, and most importantly movement proficiency. A performance coach understands an athlete’s response to training is dependent on many things and is constantly ready to amend the plans for a session in the best interests of the athlete.


A performance coach is an expert at manipulating change while not over-exerting the central nervous system; this is an especially strong area for Athlete Factory coaches. An elite athlete has many performance areas they want / need to affect, and in order to be successful a wide range of training influences are needed. If every session was hard, the athlete would go into central nervous system breakdown very quickly. Our expert understanding of energy systems and program balance allows our coaches to get better results without having to put you through the pain. In fact, we are seen as the experts where athletes come to recover from over-training and central nervous system overload. Our methods have rescued many professional and international athletes. Your program will be designed specifically for you, to get you where you want to be but also for where you are now. You will be amazed how much gain you can achieve without pain!


Movement Proficiency. My doctorate research into initial acceleration might not seem as though it is very relevant to you, but the work actually comes from assessing coordination and posture habits in common training practice. Training and even lifestyle can create coordination habits that then carry over into similar movements even if the habit is not optimal for the new movement. With time this creates imbalances, which we have observed in athletes as young as 6 or 7. When most people work out they simply emphasize whatever coordination issues they had when they came in, naturally making them worse. But of course, because there is a short term ‘feel better’ result they fail to associate what they are doing with all the issues that come later.


Addressing how muscles support each other and work in sequence is exceptionally complex, which is why we see the injury issues we do in professional sport. Our work has already been associated with improving all the most common injury prevention problems. Until now, sports science and strength and conditioning practice have paid limited attention to coordination in training technique. Our academic work is predicted to have significant impact on coaching methods throughout sport, so currently our coaches are already practicing techniques not yet available elsewhere. Our coaches are taught how to manipulate traditional training methods to specifically address the coordination issues of the individual, where they are now and where they want to be. Whether the goal is to win Olympic medals, or to play with your children or grandchildren, even great-great grandchildren, movement proficiency is paramount.


Our Team. We recruit from all over the world. Most of our coaches have at least one master’s degree, several are doctorate students, and many have come from professional and international sport. Areas of research include sports science, kinesiology, exercise science, strength and conditioning, the psychology of coaching, and our specific coordination work in acceleration, agility, traditional training methods, and injury prevention. The key is to stay at the forefront of science in practice and to work closely together sharing experience and research. The expertise is in the size and quality of the team.


Paul Balsom
Professional Doctorate Elite Performance (c)
Director of Athlete Performance and Coach Development